Don't Just Take Our Word for It...See What Our Existing Clients Are Saying In This Video.....
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ButchersWe are leading specialist of loyalty programs
to Butchers in both Ireland and the UK. Why? Because we work with each of our clients to ensure
that they get a return on their investment and we have over 3 generations practical experience in the butcher trade.
Sales growth Of 25%!Our clients report
anything from 8% to 20% sales growth when they have a mature Customer
Loyalty Programme for butchers in operation. Our job is to ensure that your program
is managed effectively and that you get the return you need. With our Butcher clients we sit down and work with them to design their activities for the coming 12 months. This means that you are not alone to do all of the work instead you have a partner for butchers loyalty that is there to manage your programme and ensure you get a solid return on investment. We use tactics such as Dual Pricing, Threshold Selling, Motivating Promotions, Reward Stretchers texting and much much more to incentivise and excite your customers.  |
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Butchers in Ireland, England Scotland, Wales can often become disillusioned marketing but continue to try and
build their business by using one off marketing blitz’s. This can be
difficult to quantify regarding ROI and does not create any consistency or customer loyalty with
the customer. The SFMTA and ACBI and Q Guild all recognise the value that Customer Connect loyalty bring to Butchers Loyalty programmes as Customer Connect Loyalty are Specialists in butchers Loyalty. Our butchers loyalty and loyalty software for butchers at Customer Connect is built around the principle of consistency and the Strategies of The 3 Business Loyalty Multipliers
Instore Local Marketing Actions External Local Marketing Action Loyalty Goals For butchers the one area that often lacks consistency is marketing. However with Customer Connect you now have at your finger-tips all of the strategies and tactics required to grow your sales and apply consistency to these actions. Consistency is easier to manage as you and your staff get used to different actions/ promotions it makes it easier to manage and acts as an educational tool for your customers. From consistency your customers will learn the reasons for sticking with your business year in year out. The Three Business Multipliers For Butchers
1. The ‘3 Business Multipliers’In order to grow your butchers business successfully and quickly, you must use all three Business Multipliers, and use them simultaneously. Traditional marketing ignores or does not even recognise this fundamental principle. Each Business Multiplier is a crucial part of the 'success jigsaw' that determines the scale of your business growth. And each Multiplier must be combined to produce the optimum results.
So what exactly are the ‘Business Multipliers’? BUSINESS MULTIPLIER 1 – Loyalty Recruitment- getting more leads/customers to market too
New customers are the lifeblood of any business. You must have a system in place for generating a constant stream of high quality leads (notice the emphasis on ‘quality’) for your business. Without these high quality leads your business will struggle to grow at the rate you want it to! Using the Customer Connect loyalty platform and the tactics listed in this manual will give you an automated process to grow your recruitment. Why? Because every business – no matter how good it is – will lose customers for whatever reason each year. To replace these lost customers, you need to first generate leads. No leads means no more customers – it's as simple as that! Plus… To grow, you need to maximise the revenue and profit from your customers (Multiplier 3 – see below), and often you’ll need a steady influx of new customers to take your business to the next level. New member generation is the first part of this process and is, of course, a crucial stage in the development of your business. BUSINESS MULTIPLIER 2 - Sales Conversion (Generating more customers from your new members) Once you've generated new members, your next task is to convert these leads into repeat sales and lifetime customers. Sales conversion is the simple system used to logically 'move' the prospect through to becoming a regular customer. Surprisingly there are some easy identifiable steps you can take which will help you increase your conversion of members into sales. Notice how new member generation and repeat sales conversion are intertwined! There's no point in being able to generate dozens and dozens of new members if you can't convert them into Repeat customers.
Conversely, there's no point in being very good at sales conversion if you can't generate any new members . These two Multipliers therefore go hand in hand!
BUSINESS MULTIPLIER 3 – Customer Maximisation (getting as much profit out of your customers as possible)
This includes five sub-sections…
• Increasing the Average Sales Value • Increasing the Number of Purchases • More Referrals from Customers • Increasing Buying Lifetime • Reducing Customer Losses
You've managed to convert the New Member into a Repeat customer. Now you need to hold on to the customer in order to maximise revenue, and to continue to profit from their custom. We call this process 'Customer Maximisation'. It is by far the EASIEST and most rewarding Business Multiplier because once you gain a customer it's very easy to sell more and more products or services to them - as well as getting lots of referrals.
Therefore, Customer Maximisation is completely DEPENDENT on both ‘Lead Generation’ AND ‘Sales Conversion’ working effectively. The more customers you get – the easier it is to generate more profit by using Customer Maximisation. In a nutshell, Customer Maximisation helps you quickly get the greatest leverage and profit from your customers for little effort or cost. However, Customer Maximisation remains a very neglected part of most butchers businesses, yet the results are instant!
Typically, traditional marketing techniques rely heavily on lead generation. And as a result a business is 66% less effective than it could be using all 3 Business Multipliers.
Customer Connect Loyalty UK, Scotland, England |
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